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Roseburg, a multi-billion dollar forest products company, tasked me with developing a concept for collateral that could be effectively used to reach one of the broadest audience I have ever attempted. This marketing program had to be able to effectively reach everyone from a school board, contractors, spec writers, architects and home owners. The concept for this Green Guide had to work within USGBC standards and be excepted as a creditable green piece.
I worked with the heads of all Roseburg's major product lines and helped them develop and clearly identify their current green offerings and any potential new offerings. After organizing all of the existing and new green products I developed the concept of a simple way to reach our broad audience. I over saw all of the art direction on the project through completion.
This guides has successfully given all of those who are involved in a LEED or green project a clear understanding of how Roseburg's product offerings fit into their project. I have had great feedback from the sales team at Roseburg boasting of its effectiveness.
