Ryan Hardesty

I was hired to work with Voodoo Queen to developed brand strategy tools for their hot sauce line. Conducting extensive internal product research we were able to identify and chart the products value curve and develop an ideal customer profile. Using this information I developed a buzz marketing campaign to increase distributorship and products sales.

Voodoo Queen Hot Sauce has grown rapidly in 2008 and is expected to have national distribution by the early 2009.