Who could have know that the day Al Gore invented the internet he set in motion the events that would one day destroy the record industry we once knew. The record industry did not understand the internet, they saw it as a threat filled with piracy and diminishing profits. What they did not see is what the internet brought to the music industry. Because they were so slow to react Apple has snatched up most of the profits in the industry and is now the largest music retailer in the world. Apple simply saw that the industry was changing and it was no longer about vinyl, tapes, CDs, radio, MTV, or record stores, it was about developing a new way to deliver music and iTunes and the iPod delivered.
The music industy is still changing, if record labels are going to stay in the game they have a lot of catching up to do.
on
4:16 PM
Labels:
Apple,
iPod,
iTunes,
Marketing,
Music Industry,
Record Label
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