Ryan Hardesty

It is not about what you know, it is not even about who you know, it is about who knows you. Today a pop-punk band can be shot to superstardom with the endorsement of a single web developer (see The Plain White Tees and Tom from MySpace). The old rules no longer apply. As I watched this all unfold over the last decade I began to understand what is coming. The increased media has caused us to return to depend on a form of word of mouth that I call Word of Mouse. This is the oldest and the most pure form of marketing and today seems to be the only thing that people trust in this ad-saturated world. So the question is, how do you ignite a rock ‘n’ roll epidemic in the new word of mouse world?

Last week I met with the band Spero Lumina to discuss their upcoming album. Every once in a while you come across a band that you know is going to change the music landscape forever. Will Spero Lumina be the next Nirvana? Maybe or maybe not.

Over a couple hours in the parking lot of their reheral studio we dicussed the evolution of the record industry. Spero Lumina is about to do something no other band has ever done. They are going to allow there fans to experiance the writhing, rehersing and recording of their debut album. Imagin if you had been able to sit with Sting of the Police as he wrote Roxanne in his basement at 2am, or bobbed your head as Metalica constructed the driving rifts that would one day become Inner Sandman? Spero Lumina is about to bring those kind of experiances to you. Spero Lumina is about to change how we experiance music.

Check out www.SperoLumina.com to watch this revolution unfold.